The 2010 Milk Mustache Mobile ”Milk the Moment” Tour

Many American families are not regularly sitting down for dinner – and when they are, the nutrient value of the meal is often lacking, especially when it comes to what’s in their glass. To encourage moms to set the table with milk to help build a strong family, the national "got milk?®" Milk Mustache Mobile Tour is traveling coast-to-coast to celebrate those special moments that families share around the dinner table.

From March 26-27, the 2010 Milk Mustache Mobile ”Milk the Moment” Tour will be cruising through Memphis hosting free events to encourage residents to “Milk the Moment” with their families, serve milk at dinnertime, and educate Americans on the array of benefits and nutrients milk has to offer.

MEMPHIS EVENT SCHEDULE & DETAILS:
Friday, March 26
What: Kick-off Event
Where: Memphis Zoo
When: 11 a.m. - 2 p.m.

Saturday, March 27
Where: Mid-South Baby Expo at the Agricenter International
When: 10 a.m. - 4 p.m.

ON-SITE ACTIVITES:
At the “Milk the Moment” Tour events, Memphis residents can:
* Pose for a celebrity-inspired souvenir Milk Mustache photo
* Sample ice-cold lowfat and fat free milk from local Memphis dairies
*“Aim” towards good health with an educational football toss to win fun prizes.
* Enter for a chance to win a trip to San Francisco for the ultimate family dinner experience with celebrity chef Tyler Florence
* Receive an exclusive, behind-the-scenes peek at the latest news from the campaign, including welcome messages from Milk Mustache celebrities.
* Explore an interactive display that puts milk head-to-head with other dinnertime beverage choices
* Interact with a local registered dietitian about the benefits of milk and how it can build strong families.
* Virtually help “Pass the Gallon” through Facebook to benefit Feeding America and ensure all moms can help build strong families with milk.