thebloodshoteye.com: Producer discusses 'Avatar'; movie on DVD today

A scene from 'Avatar.'

Photo by Twentieth Century Fox

A scene from "Avatar."

From John Beifuss' blog thebloodshoteye.com.

Director James Cameron's "Avatar" -- still hanging around Memphis on one (non-3D) screen at the reduced-admission Bartlett Cinema 10, four-and-a-half months after its theatrical release -- arrives on DVD and Blu-ray today (April 28) as the biggest money-maker of all time, having earned about $750 million at the domestic (U.S. and Canada) box office and close to $2.8 billion worldwide. (As everybody knows the movie "Avatar" replaced at the top was Cameron's previous feature, 1997's "Titanic," with a record that at one time was considered as unbeatable as the ship itself was unsinkable.)

A scene from 'Avatar.'

Photo by Twentieth Century Fox

A scene from "Avatar."

The "Avatar" discs (the movie is available as a DVD or in an almost comparably priced Blu-ray/DVD combo pack -- yes, the industry is determined that everybody purchase a Blu-ray player) are bare bones affairs, lacking even a trailer. This gives true fans the opportunity to rejoice because they can now own the film or complain because they'll be expected to purchase what no doubt will prove to be a series of bonus-laden special-edition "definitive" reissues in years to come. (The first "ultimate edition" from Twentieth Century Fox Home Entertainment is set to arrive in November.) For now, however, the emphasis is on the movie itself -- "the presentation of a high-quality image," according to producer Jon Landau.

Read the entire blog entry here.

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